Amazon Product 𝗥𝗮𝗻𝗸 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗔𝗺𝗮𝘇𝗼𝗻 𝗣𝗣𝗖

We formulated this strategy in an attempt to improve the rank and position of your Amazon product listing within the Amazon SERP, for a given keyword. The idea here is to have three distinct sets of ad campaigns, with bids and budgets varying significantly across each of these sets.

The bids and budget assigned for a keyword depend on the search rank of the listing in the Amazon search results for that search query.

The first thing you need to do here is to track all the top keywords for your listing and see where they are ranking on Amazon. Analyze the page rank and position of your listing and then implement the following plan:

𝗕𝗲𝘆𝗼𝗻𝗱 𝗣𝗮𝗴𝗲 𝗙𝗶𝘃𝗲

If the listing is ranking beyond page five or six on Amazon Product Search, then it is recommended that you focus only on a handful of keywords that are converting well, rather than all the keywords that are ranking there. This way, you preserve your funds and concentrate on the phrases that are ranking in sales but are quite far behind in the search results. The bid here needs to be rather modest.

𝗣𝗮𝗴𝗲 𝗧𝘄𝗼–𝗙𝗶𝘃𝗲

Similarly, for those keywords ranked in the third, fourth, and fifth pages, you can follow a more moderate strategy that focuses on top-performing keywords as usual. You need to keep bidding consistently over time and see which keywords are getting the most sales. Then, optimize your advertising campaigns accordingly with these keywords. Amazon will automatically enhance the organic Amazon Product ranking of your Amazon Product listing for these queries as they begin to generate conversions.

𝗣𝗮𝗴𝗲 𝗢𝗻𝗲 𝗮𝗻𝗱 𝗧𝘄𝗼

Lastly, for keywords that are ranking on pages one and two, you need to proceed with an aggressive stance. Since you are just a few spots shy of the prime positions, you want to be as aggressive as possible with your bidding so that you can win those positions and improve your product’s visibility.

Over here, you should also focus on the variations of these queries so that you can boost sales for them as well. Create a secondary campaign solely for this purpose and set the match type to phrase to cover as many variations as possible.

𝙆𝙚𝙮𝙬𝙤𝙧𝙙𝙨

1. What are keywords (KW)?

2. What are the types of keywords?

3. What is the importance of keywords?

4. What is the difference between search terms and keywords?

5. How to find keywords or how to do keyword research?

𝘼𝙉𝙎𝙒𝙀𝙍:

Keywords are the words or phrases that define your product or requirement.

𝙀𝙭𝙖𝙢𝙥𝙡𝙚:

If I want to buy leather shoes, then I might type something like that “best leather shoes for men” into Google or Amazon. That’s a search term that I type but it consist of my main keyword “leather shoes”.

TYPES OF KEYWORDS BY LENGTH:

There are three types of keywords:

𝙎𝙝𝙤𝙧𝙩–𝙩𝙖𝙞𝙡 𝙠𝙚𝙮𝙬𝙤𝙧𝙙:

It is also known as generic, broad and head keywords. They usually have high search volumes and high search volume means more traffic. They are usually of two to three words e.g. leather shoes. They are very competitive and it is hard to rank them.

𝙈𝙞𝙙–𝙩𝙖𝙞𝙡 𝙠𝙚𝙮𝙬𝙤𝙧𝙙𝙨:

Mid-tail keywords fall between head keywords, which have high search volume but are competitive to rank but mid-tail keywords have low search volume but it is easy to rank them. They contain three words but they are more expressive e.g. best leather shoes.

𝙇𝙤𝙣𝙜–𝙩𝙖𝙞𝙡 𝙠𝙚𝙮𝙬𝙤𝙧𝙙𝙨:

Long-tail keywords are the longest search terms. They contain five to six words or more e.g. best black leather shoes for men.

𝙄𝙈𝙋𝙊𝙍𝙏𝘼𝙉𝘾𝙀 𝙊𝙁 𝙆𝙀𝙔𝙒𝙊𝙍𝘿𝙎:

Keyword plays very important role in ranking Of your product. If you know how to optimize your website or Amazon’s listing then it will be easy for you to rank in a good spot.

𝙎𝙚𝙖𝙧𝙘𝙝 𝙩𝙚𝙧𝙢𝙨:

Search terms are the words that people type in search engines to describe their needs. Some people mix it with keywords. They both are different.

Example:

Leather shoes are a keyword and the best black leather shoes for men is a search term.

𝙆𝙚𝙮𝙬𝙤𝙧𝙙 𝙧𝙚𝙨𝙚𝙖𝙧𝙘𝙝:

We do keyword research on Amazon by using different tools like Jungle Scout, Helium 10 and Merchant Words, etc.