23 Jul. 22
Amazon Product ๐ฅ๐ฎ๐ป๐ธ ๐ข๐ฝ๐๐ถ๐บ๐ถ๐๐ฎ๐๐ถ๐ผ๐ป ๐ง๐ต๐ฟ๐ผ๐๐ด๐ต ๐๐บ๐ฎ๐๐ผ๐ป ๐ฃ๐ฃ๐
Amazon Product ๐ฅ๐ฎ๐ป๐ธ ๐ข๐ฝ๐๐ถ๐บ๐ถ๐๐ฎ๐๐ถ๐ผ๐ป ๐ง๐ต๐ฟ๐ผ๐๐ด๐ต ๐๐บ๐ฎ๐๐ผ๐ป ๐ฃ๐ฃ๐
We formulated this strategy in an attempt to improve the rank and position of your Amazon product listing within the Amazon SERP, for a given keyword. The idea here is to have three distinct sets of ad campaigns, with bids and budgets varying significantly across each of these sets.
The bids and budget assigned for a keyword depend on the search rank of the listing in the Amazon search results for that search query.
The first thing you need to do here is to track all the top keywords for your listing and see where they are ranking on Amazon. Analyze the page rank and position of your listing and then implement the following plan:
๐๐ฒ๐๐ผ๐ป๐ฑ ๐ฃ๐ฎ๐ด๐ฒ ๐๐ถ๐๐ฒ
If the listing is ranking beyond page five or six on Amazon Product Search, then it is recommended that you focus only on a handful of keywords that are converting well, rather than all the keywords that are ranking there. This way, you preserve your funds and concentrate on the phrases that are ranking in sales but are quite far behind in the search results. The bid here needs to be rather modest.
๐ฃ๐ฎ๐ด๐ฒ ๐ง๐๐ผ–๐๐ถ๐๐ฒ
Similarly, for those keywords ranked in the third, fourth, and fifth pages, you can follow a more moderate strategy that focuses on top-performing keywords as usual. You need to keep bidding consistently over time and see which keywords are getting the most sales. Then, optimize your advertising campaigns accordingly with these keywords. Amazon will automatically enhance the organic Amazon Product ranking of your Amazon Product listing for these queries as they begin to generate conversions.
๐ฃ๐ฎ๐ด๐ฒ ๐ข๐ป๐ฒ ๐ฎ๐ป๐ฑ ๐ง๐๐ผ
Lastly, for keywords that are ranking on pages one and two, you need to proceed with an aggressive stance. Since you are just a few spots shy of the prime positions, you want to be as aggressive as possible with your bidding so that you can win those positions and improve your productโs visibility.
Over here, you should also focus on the variations of these queries so that you can boost sales for them as well. Create a secondary campaign solely for this purpose and set the match type to phrase to cover as many variations as possible.
๐๐๐ฎ๐ฌ๐ค๐ง๐๐จ
1. What are keywords (KW)?
2. What are the types of keywords?
3. What is the importance of keywords?
4. What is the difference between search terms and keywords?
5. How to find keywords or how to do keyword research?
๐ผ๐๐๐๐๐:
Keywordsย are the words or phrases that define your product or requirement.
๐๐ญ๐๐ข๐ฅ๐ก๐:
If I want to buy leather shoes, then I might type something like thatย โbest leather shoes for menโย into Google or Amazon. Thatโs a search term that I type but it consist of my main keywordย โleather shoesโ.
TYPES OF KEYWORDS BY LENGTH:
There are three types of keywords:
๐๐๐ค๐ง๐ฉ–๐ฉ๐๐๐ก ๐ ๐๐ฎ๐ฌ๐ค๐ง๐:
It is also known as generic, broad and head keywords. They usually have high search volumes and high search volume means more traffic. They are usually of two to three words e.g.ย leather shoes. They are very competitive and it is hard to rank them.
๐๐๐–๐ฉ๐๐๐ก ๐ ๐๐ฎ๐ฌ๐ค๐ง๐๐จ:
Mid-tail keywords fall between head keywords, which have high search volume but are competitive to rank but mid-tail keywords have low search volume but it is easy to rank them. They contain three words but they are more expressive e.g.ย best leather shoes.
๐๐ค๐ฃ๐–๐ฉ๐๐๐ก ๐ ๐๐ฎ๐ฌ๐ค๐ง๐๐จ:
Long-tail keywords are the longest search terms. They contain five to six words or more e.g.ย best black leather shoes for men.
๐๐๐๐๐๐๐ผ๐๐พ๐ ๐๐ ๐๐๐๐๐๐๐ฟ๐:
Keyword plays very important role in ranking Of your product. If you know how to optimize your website or Amazonโs listing then it will be easy for you to rank in a good spot.
๐๐๐๐ง๐๐ ๐ฉ๐๐ง๐ข๐จ:
Search terms are the words that people type in search engines to describe their needs. Some people mix it with keywords. They both are different.
Example:
Leather shoesย are a keyword andย the best black leather shoes for men is a search term.
๐๐๐ฎ๐ฌ๐ค๐ง๐ ๐ง๐๐จ๐๐๐ง๐๐:
We do keyword research on Amazon by using different tools like Jungle Scout, Helium 10 and Merchant Words, etc.